IPsmarx Announces New Pinless Calling Card Features that Will Revolutionize the Calling Card Industry Innovative Pinless Recharge & Agent Features Allow for Huge Expansion among Calling Card and Pinless Service Providers

Reston, VA, July -- IPsmarx Technology Inc. released their newest innovation for the prepaid phone card industry that will allow Calling Card and Pinless Service Providers to expand their network of sales agents, rapidly increase their customer base, and dramatically reduce operating costs.

The development came about when IPsmarx Technology discovered, through internal client surveys, that there are two unmet needs in the prepaid calling card industry:

1. The ability for end users to recharge pinless accounts in person, without using internet or a credit card.
2. The ability for an agent at a retail location to recharge an end user’s pinless account over the phone.

“Traditionally, the prepaid calling card market has consisted of consumers who pay cash in person for printed cards,” said Carrie Fedders, Account Manager with IPsmarx Technology. "This segment of the market typically doesn’t have access to the Internet, may not feel comfortable using a credit card or simply do not own a credit card. However, with the growing trend of pinless dialing, which is much more convenient for consumers, we decided to develop a solution so cash paying customers can still take advantage of the convenience of having a pinless calling account, without having to pay online with a credit card.”

With the new Retail Store Recharge feature, service providers can now enable their retail store agents to recharge customers’ PINless calling accounts in person. Agents also have the unique ability to recharge customers’ accounts over the phone through IVR (Interactive Voice Response,) allowing service providers to sign up agents that may not have access to a computer or internet at their retail locations.

Since only a phone is needed to complete the transaction, this new system enables service providers open up a non-traditional network of PINless agents such as ethnic grocers, restaurants, and small convenience stores.

“The release of this unique feature, furthers our mission to help our existing client base of Calling Card Service Providers expand their businesses,” says IPsmarx CEO, Arash Vahidnia, “The calling card market is changing rapidly and with the development of cutting edge features such as this, we can be certain that our clients are in the forefront of the competitive marketplace.”

Calling Card Service Providers who implement this new feature benefit from reduced operating costs – namely calling card printing and marketing costs. Further, they are able to expand their existing network of sales agents and significantly increase their recurring business, thus increasing market share, and, lastly, by offering a singularly unique feature in the competitive calling card landscape, they are leaps and bounds ahead of their competition.

Customers who depend on calling cards to stay in touch with friends and family living in foreign countries will be the biggest winner of this new technology. They're able to experience greater convenience by retaining one primary calling card carrier instead of buying single use cards each time they need to make a phone call.

About IPsmarx Technology Inc.

Supporting VoIP Service Providers in over 63 countries, IPsmarx Technology has been providing feature rich VoIP solutions since 2001. Their Class 4 & 5 Softswitch Solutions, SIP Based Calling Card Platform, and Multi-Tenant IP-PBX Platform with integrated billing have earned them worldwide acclaim. For more information contact IPsmarx at sales@ipsmarx.com, and visit www.ipsmarx.com.

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If you'd like more information about this topic, please call Misti at (703) 871-5276 or email: misti@ipsmarx.com.